Thanks for your interest in learning about Power of Moms Sponsorship opportunities. We’ve outlined details about our site and a variety of sponsorship opportunities below. If you would like further information on any of these options, please email saren (at) powerofmoms (dot) com.
Power of Moms serves a large, loyal and fast-growing readership of moms dedicated to being the best mothers they can be while also taking care of themselves and pursing their own passions–this is what we have come to term “deliberate motherhood.” The tone is non-judgmental, supportive, simple, encouraging and fun. Visit our What We Offer page for quick information on the topics we cover and programs we offer.
According to Google Analytics, in 2016, Power of Moms had well over 1 million page views with an average of 90,000 pageviews a month.
In addition to our site traffic, Power of Moms reaches well over 150,000 additional moms on a regular basis through our Facebook, Pinterest, and Twitter communities as well as our weekly emails that go out to 95,000 moms.
According to Alexa.com and our surveys, a typical Power of Moms reader or Power of Moms Radio listener is female, college-educated, and has 2 or more children at home. The the average annual household income of our readers is almost $80,000.
To learn about April and Saren, Power of Moms Founders and Directors, as well as the 30 other moms who help run the website as volunteers, visit our About Us page.
Each week, we offer new “Radio Show” episodes featuring our Founders, Saren and April, as well as popular authors and experts. We’ve enjoyed the sponsorship of Audiobooks.com, Junior Explorers, Chatbooks, and Donny Osmond Home for our podcast thus far.
Sponsors are thanked via a personal endorsement during the intro to each sponsored episode (we share something specific that we really like about the sponsor’s program/product) and are also thanked with a brief statement at the end of each sponsored episode (i.e. “This episode is brought to you by SPONSOR, a company that offers ________. Check them out at WEBSITE and use coupon code ________ to get the great discount of _____ that they’ve offered to our Power of Moms community.”)
In addition, Podcast Sponsors are introduced to our community via a logo and thank you statement in our newsletter the first week of their sponsorship and a link to each subsequent sponsored episode is included in our ongoing newsletters. In addition, sponsors are prominently thanked (via a nice logo image) on the permanent download/streaming page that goes up on our website for each episode and their sponsorship is verbally acknowledged at the beginning and end of each sponsored episode. We also offer a brief personal endorsement at the beginning of each sponsored episode.
Podcast sponsors generally pay $3000 for a 8-episode sponsorship series. After the first 8 episodes, we are happy to consider a second series of sponsored episodes. Occasionally, we offer a discount to a sponsor with a program/product that we are especially interested in sharing with our community.
Click here to check out our Radio Show Podcast series (listenership is 4000-7000 per show and is growing steadily)
Click here to check out our podcasts on iTunes (we are generally featured within the top five when searching for podcasts for moms in iTunes and other podcast feeds)
Each day, readers are treated to excellent new posts, podcast episodes, and videos–right on our homepage. A sponsor of our overall website and general free content would be thanked in our newsletter that goes out to 95,000 moms at the onset of the sponsorship and thanked in an ongoing manner via a 125 x 125 ad in the right-hand sidebar that appears on all pages of the website that are viewable by the general public. In the newsletter announcement, we are happy to share a blurb about your company, a photo or logo, and a specific promo code you may wish to offer to help motivate potential buyers/subscribers.
We are very selective about the sponsors we accept, so our ads will always be few in number and our loyal audience knows they can trust that what is advertised is something we feel great about recommending.
Prices are somewhat negotiable – we’re happy to do what we can to find a price that works for sponsorships that are a great fit for us.
- “Above the Fold” 125 x 125 thank-you button that is seen on all pages accessible without a login: $1000/month
- “Below the Fold” 125 x 125 thank-you button that is seen on all pages accessible without a login: $750/month
If you wish, you can order 3 months’ advertising at once and receive 10% off, plus “lock in” the current rate. This is a great value, as our audience grows each month.
All general sponsors will be featured with a logo and permanent on our “Friends” page.
To apply to become one of our general sponsors, please send a brief email with information about your company/product (links and photos are helpful) as well as questions you may have to saren(at)powerofmoms(dot)com.
We typically have a high-end local cafe or restaurant sponsor food at our Retreats and we often have local party/event rental companies sponsor the chairs and other supplies needed. These sponsors are prominently thanked on our registration page for the Retreat as well as in all reports and blog posts about the Retreat at its conclusion.
Retreat sponsors have been very pleased with the added exposure to their target audience, plus they’ve enjoyed the opportunity to give back to their community through helping make Retreats more affordable for mothers. Contact us if you’d like to sponsor food or equipment at an upcoming Retreat.
We have very popular posts for each holiday and for many “evergreen” hot topics for moms and families that go well with certain times of the year. We welcome sponsorship of these posts that we re-post at the appropriate time each year. Following are some of our most popular posts that could be sponsored:
Post sponsorship costs $500/month and includes prominent display of your logo and a brief description of what your company offers. Sponsorship of a given post is exclusive – we only offer one sponsor for each post.
Viral Post Sponsorship
We’ve had several posts “go viral” and they continue to be read by hundreds and sometimes thousands of mothers each day. We offer ad space on these viral posts where you can buy a certain number of views or a certain amount of time that your ad will appear on the post. Our viral posts include:
Sponsorship of these most-popular posts costs $750/month and includes prominent display of your logo and a brief description of what your company offers. Sponsorship of a given post is exclusive – we only offer one sponsor for each post.
We are always creating new posts, programs, downloads, and “kits” for moms and families. If you’re interested in sponsoring one of our new offerings, we’re happy to let you know about the options and find something that is a great fit for you.
*** If you have further questions and/or would like to be added to an email list and receive updates when we have new sponsorships available, please email saren(at)powerofmoms(dot)com.